How EchoInk Helped Orangetheory Fitness Boost Learning Network Adoption by 60%

Industry

Retail

Challenge

Orangetheory Fitness faced several challenges, including a limited talent pool due to shifts in the fitness industry and the pandemic, the need to keep up with high growth, an increase in younger workforce demanding more personalized, digital training, and a decentralized, mobile training environment. Additionally, high turnover rates and the need for franchisee buy-in to learning programs were significant hurdles.

Results

By adopting EchoInk, Orangetheory Fitness reimagined its training programs, making them more engaging and efficient. The platform enabled rapid content creation and delivery, crucially supporting the company’s pivot to virtual fitness training during the global pandemic. As a result, Orangetheory saw a 60% increase in learning network adoption, a 40% increase in learning agility and new training distribution, and a 10% reduction in content duplication and approval timelines.

Key Product

EchoInk

www.orangetheory.com/

60%

Increase in learning network adoption

40%

Increase in learning agility and new training distribution

10%

Reduction in content duplication and approval timelines

We closed on March 10. Our CEO approached us that following Friday and said we need to get at-home workouts up and running quickly. He gave us 72 hours to spin up a program and roll it out to our members. We did it. The program was called Orangetheory Anywhere.

Brittany Gutierrez

Director of Learning & Development

If we know that all 15,000 people in the network can access and engage with our programs then we know how many people completed our programs, and that we get feedback so we can keep improving.

Brittany Gutierrez

Director of Learning & Development

About Orangetheory Fitness

Orangetheory Fitness provides science-backed, technology-tracked, and coach-inspired group workout programs in each of its unique studios. With a franchise model, the company operates over 1,400 locations in all 50 states in the U.S. and 26 countries, supporting more than 15,000 business and fitness professionals.

The Challenge

Orangetheory Fitness faced multiple challenges: a limited talent pool due to industry shifts and the pandemic, the necessity to sustain high growth, and an increasingly younger workforce demanding personalized, digital training. Additionally, managing a decentralized, mobile training environment proved complex, compounded by high turnover rates and the need for franchisee buy-in to learning programs.

The Solution

Recognizing the need for an innovative solution, Orangetheory Fitness explored various options before selecting EchoInk for its robust mobile capabilities and collaborative learning features. EchoInk’s rapid content creation and delivery were crucial for the company’s pivot to virtual fitness training during the pandemic.

Brittany Gutierrez, Director of Learning & Development, shared, "We closed on March 10. Our CEO approached us that following Friday and said we need to get at-home workouts up and running quickly. He gave us 72 hours to spin up a program and roll it out to our members. We did it. The program was called Orangetheory Anywhere." This swift action underscored EchoInk’s efficiency and reliability.

The Results

Orangetheory Fitness experienced remarkable results after integrating EchoInk into their training programs. The company saw a 60% increase in learning network adoption, a 40% increase in learning agility and new training distribution, and a 10% reduction in content duplication and approval timelines.

Brittany Gutierrez emphasized, "If we know that all 15,000 people in the network can access and engage with our programs then we know how many people completed our programs, and that we get feedback so we can keep improving."

These metrics highlight EchoInk’s impact in enhancing operational efficiency and training effectiveness.