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Taco Bell Spices Up Training and Empowers Team Members with Echo360

Taco Bell Logo 2

Industry

Restaurant/QSR

Challenge

Taco Bell faced significant challenges in training and on-the-job enablement for their team members. These included no direct access to training materials, inability to search within critical SOP documents, and lack of reporting. Additionally, the existing resources conflicted with efficiently coordinating 7,000 locations and training 210,000 team members, leading to inconsistent execution of employee training.

Results

After implementing EchoInk's smart content system, Taco Bell achieved 100% adoption across its 7,500 U.S. restaurants, leading to a 5% increase in customer satisfaction and annual savings of $2 million in printing and shipping costs. The platform enabled team members to access training materials directly on any device, ensuring higher utilization rates and more effective training.

Key Product

Product one

7,500
Number of Taco Bell stores using EchoInk as of 2017
5%
Increase in customer happiness at restaurants using EchoInk
$2Million
Amount saved on annual printing and shipping costs upon implementing EchoInk
100,000
Number of new jobs Taco Bell plans to create over the next five years

We really believe that if there’s a strong culture in our restaurants, if our team members are happy and having a great time, and if there’s strong leadership, then these factors will translate to happy customers and, ultimately, great business results.

Michelle Kay

Director, Learning and Development

Switching over to EchoInk, we’ve seen people find content who have never used the system before because EchoInk is really intuitive. Within a couple of weeks, we had hundreds and hundreds of completions of job practice sessions within EchoInk and zero phone calls of being confused about how to access tools and information.

Michelle Kay

Director, Learning and Development

Because no one is a developer on my team but every single person is a jack-of-all-trades, we need a system that is easy to create in, robust enough for us to do what we need to do, and beautifully designed for the end user experience. EchoInk really checked all those boxes for us.

Michelle Kay

Director, Learning and Development

Taco Bell Building

About your Customer

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is the leading Mexican-inspired quick service restaurant (QSR) brand in the United States. With over 42 million customers served each week through 7,500 restaurants nationwide, Taco Bell continues to expand its footprint with over 250 international locations and ambitious growth plans.

The Challenge

Taco Bell faced significant challenges in training and on-the-job enablement for their team members. These included no direct access to training materials, inability to search within critical SOP documents, and lack of reporting. Additionally, the existing resources conflicted with efficiently coordinating 7,000 locations and training 210,000 team members, leading to inconsistent execution of employee training.

The Solution

Taco Bell discovered EchoInk while searching for a solution to streamline their training and content distribution processes. They evaluated various systems but ultimately chose EchoInk for its ease of use, robust functionality, and seamless end-user experience. Michelle Kay, Director of Learning and Development, remarked, 'Switching over to EchoInk, we’ve seen people find content who have never used the system before because EchoInk is really intuitive. Within a couple of weeks, we had hundreds and hundreds of completions of job practice sessions within EchoInk and zero phone calls of being confused about how to access tools and information.' The platform allowed Taco Bell team members to access training materials directly on any device, leading to higher utilization rates and more effective training.

The Results

After implementing EchoInk's smart content system, Taco Bell saw remarkable improvements. They achieved 100% adoption across its 7,500 U.S. restaurants, resulting in a 5% increase in customer satisfaction. The company also saved $2 million annually in printing and shipping costs. Michelle Kay emphasized the impact, stating, 'We really believe that if there’s a strong culture in our restaurants, if our team members are happy and having a great time, and if there’s strong leadership, then these factors will translate to happy customers and, ultimately, great business results.' The successful integration of EchoInk not only streamlined Taco Bell's training processes but also contributed to the company's ambitious plans to create 100,000 new jobs over the next five years.

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